Dofollow vs Nofollow links: What's the difference and what's best for your backlink strategy?

Feb 14, 2023

If you're looking to improve your website's search engine rankings and drive more traffic, building a strong backlink profile is essential. Backlinks are links from other websites that point to your site, and they are one of the most important factors that search engines consider when determining the relevance and authority of your website. When it comes to backlinks, there are two main types to consider: dofollow and nofollow links.

Dofollow links are links that search engines can follow, allowing them to pass on link equity and potentially boost your website's search engine rankings. In contrast, nofollow links are links that have a "nofollow" attribute, which tells search engines not to follow them. While nofollow links don't pass on link equity, they can still drive traffic to your website.

So, which type of link should you focus on as part of your backlink strategy?

The answer is both. A healthy backlink profile should include a mix of dofollow and nofollow links, as this helps to create a more natural and diverse backlink profile. Focusing exclusively on dofollow links can actually be counterproductive, as it can look unnatural to search engines and potentially result in penalties.

To ensure that your backlink profile is balanced, you can use a dofollow link checker to see which of your links are dofollow and which are nofollow. This can help you to identify any gaps in your backlink profile and make informed decisions about where to focus your link-building efforts.

When it comes to building backlinks, it's important to focus on quality over quantity. Rather than trying to build as many backlinks as possible, you should focus on building high-quality links from authoritative websites in your niche. This is where a backlink checker can come in handy, as it can help you to identify potential backlink opportunities and track your progress over time.

Whats the ideal ratio of dofollow vs nofollow links

In terms of the ideal ratio of dofollow to nofollow links, this will depend on your individual website and its goals. However, as a general rule of thumb, you should aim for a balanced mix of both dofollow and nofollow links. This can help to create a more natural backlink profile that looks organic to search engines.

In summary, building a strong backlink profile is essential for improving your website's search engine rankings and driving more traffic. By focusing on a mix of dofollow and nofollow links and using a dofollow link checker and backlink checker to monitor your progress, you can create a natural and diverse backlink profile that helps to establish your website's authority and relevance in your niche.