Our Backlink Strategy for 2023

Feb 10, 2023

Last year I built this backlink tracking SAAS tool, I ended up buying out the company as it would make a good addition to our portfolio.

Now I need to market it, we’ve never built backlinks before for any of our businesses, so this will be a good way for us to use and improve our systems and software and learn how to market this application and our agency business.

That said this will be our first time doing this, so bear with us, this is our best guess strategy and may change over time. I’ll continually update this blog with our findings. 

“ For the things we have to learn before we can do them, we learn by doing them. ” — Aristotle

When it comes to search engine optimisation (SEO), backlinks are one of the most important ranking factors. They are a sign of trust and authority, and they can significantly improve a website's visibility and ranking.

In this article, we will discuss our backlink strategy for 2023.

Using the Latest Technology to Get 100 on all Metrics on Google Page Speed Insights

Google Page Speed Insights is a tool that analyses the performance of a website and provides suggestions for improvement. To achieve a 100 score on all metrics, we are building our sites (most importantly blogs) with the latest technologies to achieve 95-100 on all metrics across Google Page Speed Insights. Googles increasingly valuing on page SEO, so we think this is important and easy enough to implement for 2023. It also gives a great user experience.

Click To See Our Page Speed Insights

Using a Backlink Monitoring Tool in Conjunction with a Keyword Tracking Tool

One of the keys to a successful backlink strategy is monitoring. This involves keeping track of the backlinks that are being built and checking their quality regularly. A backlink monitoring tool can help with this, as it can track the number of backlinks, their quality, and the domains they come from. A keyword tracking tool can also be useful, as it can provide insights into the keywords that are driving traffic to your website and help you identify opportunities for improvement.

Hiring an SEO Contractor to Advise

Hiring an experienced SEO contractor can be a valuable investment, as they can provide expert advice and guidance on how to improve your website's ranking. They can review your website, conduct competitor analysis, and recommend changes to your backlink strategy to help you

Competitor Analysis, Copying Their Backlink Strategy

Competitor analysis is an important part of any backlink strategy, as it helps you understand what your competitors are doing and how they are achieving their results. By analyzing their backlink profile, you can see which websites are linking to them and which types of content are attracting the most links. You can then use this information to replicate their success and build similar relationships with these websites.

Create High-Quality Content

High-quality content is essential for attracting backlinks. It should be informative, engaging, and relevant to your target audience. When creating content, it is important to consider what your target audience is searching for and what their interests are. This will help you create content that is relevant and valuable to them, and that is more likely to be shared and linked to.

Create a Repeatable System So You Can Outsource It

Once you have established a successful backlink strategy, it is important to create a repeatable system that can be outsourced. This will help you scale your efforts and build more backlinks in less time. By creating a system that can be followed consistently, you can ensure that your backlink building efforts are as efficient and effective as possible.

Checking Metrics Like DA, to See if This Makes a Difference

Metrics like Domain Authority (DA) are a good indicator of the quality and authority of a website. By monitoring your DA, you can see how your backlink building efforts are impacting your website's ranking and make adjustments if necessary.

Guest Blogging

20-30% percent of our links will be guest blog posts on sites within our niche.

Review and Adjust

Finally, it is essential to review and adjust your backlink strategy regularly.